Co-Founder & Chief Design Officer · 2019-2023
Consumer Platform Community 0-to-1

Poetistic.com

Co-founded a digital poetry platform from zero and scaled it to 200k+ unique visitors — proving that niche communities can achieve real traction with the right product design and growth strategy.

Poetistic Platform

The Problem

The poetry world online was broken. Poets had no sustainable way to earn income from their work. There were no structured learning paths for aspiring writers. Publishing was full of friction. And reading experiences were buried under ads and terrible UX.

We saw an opportunity to build something better.

What We Built

Creator Monetization

Sustainable revenue models that let poets actually earn from their craft.

Learning Pathways

Structured resources that turned casual writers into skilled poets.

Frictionless Publishing

One-click publishing with instant distribution to a curated audience.

Immersive Reading UX

An ad-free, distraction-free reading experience designed to keep readers engaged.

Design Process

Competitive Analysis

Competitive Analysis

User Journey Mapping

User Journey Map

Design Iterations

Impact

  • 55+ Registered Writers
  • 200k+ Unique Visitors
  • 1.5M+ Google Events
  • 140k+ Instagram Followers
  • 50k+ YouTube Subscribers

What I Learned

This was my first 0-to-1 product — and it taught me how to think beyond screens. I learned retention mechanics, engagement loops, content strategy, community dynamics, and the difference between designing features and designing a product that grows. Every design decision I make today is informed by what I learned building Poetistic from nothing.