Product Designer & Design Engineer · 2025
AI Real Estate B2B SaaS

NexaRealEstate

Designed and prototyped an AI-powered co-pilot for German real estate agents — replacing spreadsheet chaos with one intelligent system for leads, communication, and operations.

NexaRealEstate Dashboard

The Problem

German real estate agents are drowning in fragmented workflows. Leads pour in from ImmoScout24, ImmoWelt, social media, and referrals — tracked across spreadsheets, sticky notes, and WhatsApp threads. Follow-ups slip through the cracks. Agents burn 60+ hour weeks on admin instead of closing deals.

No one had built a unified tool for the way German agents actually work.

What I Designed & Built

Intelligent Lead Hub

Centralized lead management with AI-powered scoring — ranking prospects by budget, timeline, and fit. Automated nurturing sequences trigger follow-ups across email and WhatsApp so agents never lose a warm lead.

Smart Communication Layer

Unified inbox pulling WhatsApp, email, and portal messages into one view. AI generates contextual responses in German and English. Viewing confirmations and scheduling happen automatically.

Operations Dashboard

Visual sales pipeline with drag-and-drop stages, conflict-free calendar integration, and real-time performance analytics — giving agents and agency owners full pipeline visibility.

Key Design Decisions

  • German-first UX — Workflows, terminology, and defaults designed for the German real estate market, not a translated American product
  • GDPR by design — Consent management, data handling, and opt-in flows baked into every touchpoint
  • AI as assistant, not replacement — The AI drafts, suggests, and automates, but the agent always has final say. Trust is everything in real estate.
  • Non-technical users — Every interaction designed for agents who live in WhatsApp, not developer tools

Outcome

Delivered a fully interactive prototype — designed in Figma, built in Next.js — validating how one AI system can save agents 10+ hours per week on admin, prevent lead leakage, and help small agencies scale without losing their personal touch.

View Live Prototype →