NexaRealEstate
Designed and prototyped an AI-powered co-pilot for German real estate agents - replacing spreadsheet chaos with one intelligent system for leads, communication, and operations.
The Problem
German real estate agents are drowning in fragmented workflows. Leads pour in from ImmoScout24, ImmoWelt, social media, and referrals - tracked across spreadsheets, sticky notes, and WhatsApp threads. Follow-ups slip through the cracks. Agents burn 60+ hour weeks on admin instead of closing deals.
No one had built a unified tool for the way German agents actually work.
Research & Discovery
Before designing a single screen, I spent time understanding the German real estate market — interviewing agents, studying their daily workflows, and identifying where tools like ImmoScout24 create gaps instead of solutions. The core finding: agents don't need more features. They need fewer tools that work together.
The decision to build a German-first product — not a translated American one — was deliberate. German agents use WhatsApp for business communication, rely on ImmoScout24 as their primary lead source, and need GDPR compliance baked into every workflow. These aren't features you bolt on — they shape the entire product architecture.
What I Designed & Built
Intelligent Lead Hub
Centralized lead management with AI-powered scoring - ranking prospects by budget, timeline, and fit. Automated nurturing sequences trigger follow-ups across email and WhatsApp so agents never lose a warm lead.
Smart Communication Layer
Unified inbox pulling WhatsApp, email, and portal messages into one view. AI generates contextual responses in German and English. Viewing confirmations and scheduling happen automatically.
Operations Dashboard
Visual sales pipeline with drag-and-drop stages, conflict-free calendar integration, and real-time performance analytics - giving agents and agency owners full pipeline visibility.
Interface Gallery
Key Design Decisions
- German-first UX - Workflows, terminology, and defaults designed for the German real estate market, not a translated American product
- GDPR by design - Consent management, data handling, and opt-in flows baked into every touchpoint
- AI as assistant, not replacement - The AI drafts, suggests, and automates, but the agent always has final say. Trust is everything in real estate.
- Non-technical users - Every interaction designed for agents who live in WhatsApp, not developer tools
Outcome
Delivered a fully interactive prototype - designed in Figma, built in Next.js - validating how one AI system can save agents 10+ hours per week on admin, prevent lead leakage, and help small agencies scale without losing their personal touch.
View Live Prototype →